Second Round of Mastering the Hustle Workshops Announced

SEATTLE, August 25th, 2017 – The DIY spirit of the Northwest is part of what makes our artistic community so unique. As part of their commitment to supporting the sound and culture of the Northwest, KEXP, Upstream Music Fest + Summit, and MoPOP are partnering to offer Mastering the Hustle, a series of ongoing workshops to help emerging artists navigate the music industry. Mastering the Hustle launched in January 2017, and continues with a second round of sessions this fall.

Artist-centric programming is a cornerstone of all three organizations, and Mastering the Hustle will bring local and national industry experts straight to emerging artists, providing them with valuable information to help further their career. The goal is to provide emerging artist the tools and support they need to find success; however, they define it. Mastering the Hustle sessions include speakers from across the music industry and collaborative workshops, focused on supporting emerging artists at every level of their career, especially those interested in pursuing music at a professional level. These workshops are free, all ages, and open to the public, and all are captured by a film crew for full digital access via artist resource pages on KEXP’s website.

The fall season of Mastering the Hustle includes sessions on creating and booking shows, getting your band booked at a festival, and promoting music and shows. Sessions take place September 9th, October 21st, and November 11th, all in the KEXP Gathering Space at Seattle Center. RSVPs are recommended, and anyone interested can register now for all three events at

Resources from past Mastering the Hustle sessions are up now on KEXP’s website, with full video of sessions including Building Your Music Brand, Your Sound and Performance, and Making Money in Today’s Music Economy. These sessions featured insights from artists and experts including members of Thunderpussy and Tacocat, rapper/producer Grieves, Maggie Vail of CASH Music, SoundExchange’s Wade Metzler, Assembly’s Megan Tweed, SubPop CEO Megan Jasper, and many more. Video and editorial content is up now


Upcoming Mastering the Hustle session details:


Workshop 4 – Creating and Booking Shows        



  • Sean Majors from Q Night Club and Upper Left Events
  • Andrea Friedman from The Vera Project
  • Evan Johnson from Neumos
  • +MORE
  • Moderated by John Richards 

Workshop 5 – Booking Festivals and Making Your Performance Count          


Workshop 6 – Promoting Your Music and Shows


All workshops are 2:00 pm – 4:00 pm in the KEXP Gathering Space.



About KEXP

KEXP is a music-focused nonprofit arts organization serving music lovers and artists through in-person, broadcast, and online music programming. KEXP operates one of the most influential listener-supported music radio stations in the country, KEXP-FM, Seattle. More than 200,000 listeners from around the world tune in to the station each week over the air and online. On KEXP’s YouTube channel, videos of exclusive in-studio performances garner more than 2.4 million views per week. KEXP produces hundreds of live performances each year, many of which are open to public audiences at no charge. For more information, please visit

About MoPOP
The Museum of Pop Culture is a leading-edge nonprofit museum, dedicated to the ideas and risk-taking that fuel contemporary popular culture. With its roots in rock ‘n’ roll, MoPOP serves as a gateway museum, reaching multigenerational audiences through our collections, exhibitions, and educational programs, using interactive technologies to engage and empower our visitors. At MoPOP, artists, audiences and ideas converge, bringing understanding, interpretation, and scholarship to the popular culture of our time.

About Upstream Music Fest + Summit
Upstream Music Fest + Summit is a three day festival and industry summit celebrating the emerging sound and culture of the Northwest. The 2017 music festival included intimate performances and unique collaborations in venues around Pioneer Square and at a Main Stage in CenturyLink Field’s North Plaza. The two day industry summit gathered artists, influencers and industry experts at WaMu Theater for keynotes and breakout sessions exploring the new music economy. Upstream offers a unique experience that fosters and supports artists at every level of their career, while offering music lovers a weekend of showcases from the Northwest and beyond. More information at

Do NOT follow this link or you will be banned from the site!