Comcast Presents BOREALIS a festival of light VIDEO PROJECTION MAPPING ON GRAND SCALE A FIRST FOR SEATTLE OCTOBER 11-14
BOREALIS is a light art festival taking place for the first time in the South Lake Union neighborhood of Seattle October 11-14. Presented by Comcast, the festival features a first-in-the US, global competition of light artists and a unique combination of live music, lighting art installations, and multi-media video mapping designed to transform the façade of MOHAI (Museum of History and Industry) with visual storytelling. Festivities take place nightly from 5:00 – 10:00 pm.
Visitors will enjoy a walking tour of 25 entertaining and interactive light art displays, scattered throughout the South Lake Union neighborhood. They will also appreciate sampling local bites from participating food trucks and restaurants, quenching their thirst at the festival beer and wine gardens, and taking in live music from regional bands, courtesy of Hubbard Broadcasting Group. While the festival is free and open to the public, registration is requested to help manage attendance. To register, visit BOREALISfestivaloflight.com or an Xfinity store location in Western Washington.
“Seattle has long established its reputation as a crucible of creativity and innovation, whether it’s in technology, retail, food, music or film,” says Terry Morgan, President of Modern Enterprises and Executive Producer of the festival. “Discovering a new medium that blends both technology and art in an engaging human experience and the opportunity to bring it to Seattle, seemed an ideal way to cultivate both a new audience for the arts and inspire youth to pursue STEM- related creativity.”
The Seattle mapping show is part of a worldwide, juried competition and was curated by Maxin10sity, the world’s foremost projection mapping technologists. The six finalists chosen out of 40 applicants are from Bratislava, Moscow, Istanbul, Shanghai, Tokyo and Chicago, and will be coming to Seattle to showcase their displays. Each show will run approximately 30 minutes long and will repeat every hour throughout the evening. MOHAI will become a synergy of light, color, motion and sound.
The works to be displayed reflect a wide range of styles and storytelling, says Tamas Vaspori, managing partner of Maxin10sity. “Being the first competition in the US, the artists were given a free hand to interpret the theme of flux. The works not only reflect unique artistry, but the character of their global origin. For example, the work from China is very colorful and celebratory, while the Moscow designers reflect a more serious and subtle tone. You will see everything from a Peter Max pop art style to digital abstraction referencing history files stored at MOHAI.”
In addition to the video projection mapping showcase, the BOREALIS Light Art Collective, headed by Seattle artist and curator Mary Coss, has organized 25 light art installations that lead from Lake Union Park into the South Lake Union Neighborhood. This self-guided, walking tour features pedestrian-scale engagements created by local, regional and national artists working in the fine art, theatrical art, and lighting design communities and afford viewers an opportunity to explore the many different dining, entertainment and gallery options the neighborhood offers.
Sponsors for the event include Comcast, Amazon, Seattle Department of Neighborhoods, Puget Sound Audi Dealers, Bluewater Technologies Group, 4Culture, MOHAI, and Visit Seattle. Media sponsors include KOMO-TV, Hubbard Broadcasting Group, The Stranger and Sound Publishing. The festival’s charitable partner is Plymouth Housing.
“Comcast is proud to sponsor the BOREALIS festival of light and help digital mapping technology make its U.S. debut, right here in Seattle – a city known for technology and expression,” said Amy Lynch, Regional Vice President, Comcast Washington. “We are also delighted to support bringing digital mapping to Seattle schools and helping students learn new ways to create art.”
BOREALIS, a festival of light, is being produced by Modern Enterprises LLC of Seattle in association with Maxin10sity of Budapest, Hungary, the premier video projection mapping company in the world and winner of numerous global competitions. The walking tour of light art installations was curated by The BOREALIS Light Art Collective.
The festival is free and appropriate for all ages, but tickets are required for the video projection mapping showcase.